Unconditional

London fashion label Unconditional started as a small capsule of luxury menswear for the Concrete Shop, in Soho, London about eight years ago and was joined by a womens collection two years later. Unconditional showed on the official London Fashion Week schedule for five seasons, before then showing for two seasons in New York. Unconditional is said to be very London in its attitude, yet with an ease and simplicity, sometimes described as quite American. Word has it the collection is a winning combination of the laidback and the edgy. The backbone of each collection is a unique range of luxury basics with an overlay of more special pieces; usually relaxed in style, the label is often mildly androgynous. Unconditional has established its own feeling of a modern elegance with a good dash of rock'n'roll -pieces that are uncompromising in their attention to detail and high quality fabrications, always favouring pure, natural, ethically produced fabrics and yarns. Clean, strong silhouettes that are always intentionally quite sexy... I heart Unconditional !